Communication is an essential cornerstone for generating orientation and motivation. Corporate communications should therefore be involved at an early stage to create opportunities for exchange and feedback.
PROMOTION OF THE CAPACITY TO CHANGE
Change is part of everyday reality in many companies. It is therefore important to strengthen the capacities of managers and employees with regard to change in a systematic manner through qualification, coaching and the expansion of the required skills and methods, both individually and at team level.
SPARRING AND LOOKING IN FROM THE OUTSIDE
When developing and implementing strategies, it is advisable to have the strategy process supported by means of appropriate external consulting. The advantage of consulting firms is that they provide a professional view from ‘outside the box’, including expertise from numerous projects and different skills and expertise. In this way, they allow management to be able to concentrate on content and ensure a systematic and goal-oriented process.
DEVELOPMENT OF IMPLEMENTATION STRATEGIES
Suitable implementation strategies must be developed in accordance with the company’s framework conditions. This also includes clarifying the basic form of cooperation, securing resources, involving managers and employees, and systematically combining and evaluating results.
The more volatile the environment, the more important iterative implementation will be, and this also allows for short-term price adjustment. This also includes regular evaluation of results achieved and continuous integration of new findings.