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STRATEGY CONSULTING

Defining aims, giving orientation, achieving goals

Strategy consists of a sum of measures and procedures aimed towards achieving long-term goals. Corporate strategies are usually derived from a vision that is related to the purpose of the company. In short: they are the path to the goal.

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HOLISTIC PERSPECTIVE,
STEP-BY-STEP APPROACH

cidpartners provides support in the development and implementation of strategies. This means first and foremost helping clients to define visions and goals, to identify fields of action, to develop sub-strategies and measurable goals as well as to prepare and execute their implementation. This involves both the corporate strategy as well as to divisional or business unit strategies derived from it.

Such a process is not a top-down measure that is planned once and then carried out strictly according to a set of milestones. In strategy consulting, we rely on a holistic perspective, the use of collective intelligence and an iterative approach to integrate new insights and learnings systematically.

KEY ASPECTS
OF THE STRATEGY PROCESS

Markets are constantly changing – and at the same time, technologies create new opportunities and new challenges for businesses. In addition, the presence of new market participants gives rise to rapidly changing conditions in numerous industries. In view of these circumstances, developing a viable corporate or divisional strategy is an essential task. This can present companies and management teams with challenges and lead to new questions arising in the course of the strategy process:

  • How will our markets develop in the future?
  • Which technology is the ‘next big thing’?
  • How will this affect our portfolio?
  • How should we shape our relationships with customers, partners and competitors?
  • Is our corporate structure helping us – or hindering us?
  • How can we adapt successfully – and at the same time maintain visibility?

FROM A SOUND DESIGN TO ITS SUCCESSFUL IMPLEMENTATION

We help our clients to develop and implement sustainable strategies. We proceed systematically and consistently at all levels – from the use of modern tools and methods to the integration of external perspectives, learning aspects and success factors. As management consultants, we have extensive experience in strategy and change processes as well as in organizational development. We employ a broad network of experts and partners with consultants from different areas and industries.

THE BUILDING BLOCKS OF SUCCESSFUL STRATEGY WORK

cidpartners has been consulting numerous companies in the conception, planning and implementation of strategy and change processes for many years now. Together with our clients, and taking their current situation into account, we develop individual strategy concepts and solutions with sustainable benefits to benefit the clients in the most effective way possible.

FROM ‘WHY ARE WE DOING THIS?’ TO A CLEAR VISION

The basis of a good strategy must be based on the purpose and vision of the organization concerned. Achieving clarity about why a company exists and what contribution or difference it makes in comparison to others enhances and focuses specific strategy work. On the basis of the ’Why?’, we develop convincing visions together with our clients, and these lay the foundation for strategy development.

KEEPING TECHNOLOGIES AND MARKET DEVELOPMENTS IN MIND

Systematic and ongoing analyses of technological and market developments are essential components of a strategy for long-term success. The question is always the same: What innovative steps lead to progress, and what is inessential?

ANALYSIS OF THE CURRENT SITUATION

A realistic view of the current situation is an important step towards finding out the strengths and weaknesses of the organization. This analysis includes not only the company’s portfolio, but also the corporate and leadership culture, internal know-how and its capacity to attract new employees and competencies to the company.

FROM PARTIAL TO OVERALL STRATEGY

Fields of action are derived from the overall vision and consideration of the current situation, and these are subjected to specific sub-strategies. This involves new customer acquisition, innovation, digitization, internationalization, marketing and sales strategies. Each of these sub-strategies makes a significant contribution towards the overall strategy.

COMMUNICATION STRATEGY

Communication is an essential cornerstone for generating orientation and motivation. Corporate communications should therefore be involved at an early stage to create opportunities for exchange and feedback.

PROMOTION OF THE CAPACITY TO CHANGE

Change is part of everyday reality in many companies. It is therefore important to strengthen the capacities of managers and employees with regard to change in a systematic manner through qualification, coaching and the expansion of the required skills and methods, both individually and at team level.

SPARRING AND LOOKING IN FROM THE OUTSIDE

When developing and implementing strategies, it is advisable to have the strategy process supported by means of appropriate external consulting. The advantage of consulting firms is that they provide a professional view from ‘outside the box’, including expertise from numerous projects and different skills and expertise. In this way, they allow management to be able to concentrate on content and ensure a systematic and goal-oriented process.

DEVELOPMENT OF IMPLEMENTATION STRATEGIES

Suitable implementation strategies must be developed in accordance with the company’s framework conditions. This also includes clarifying the basic form of cooperation, securing resources, involving managers and employees, and systematically combining and evaluating results.

ITERATIVE IMPLEMENTATION

The more volatile the environment, the more important iterative implementation will be, and this also allows for short-term price adjustment. This also includes regular evaluation of results achieved and continuous integration of new findings.