GOOD IDEAS DON’T JUST HAPPEN
"Innovation is no guarantee against failure, but without innovation failure is guaranteed." - this statement from product and organization developer Stefan R. Munz puts it very aptly: The pressure to be innovative has never been as high as it is in today’s age of digitalization and artificial intelligence. The problem: Few companies have clear responsibilities and procedures in place to master the balancing act between day-to-day operations and striving for innovation.
The best way to have a good idea is to have many ideas.
According to a McKinsey study, 84% of the executives polled said that innovation plays a key role in their company's growth. At the same time, only 6% of them were satisfied with their company's innovative strength. Nevertheless, very few people realize that innovation is not the result of ingenious individual ideas, but of a continuous and systematic approach that integrates different perspectives.
CORE ELEMENTS OF SUCCESSFUL INNOVATION PROCESSES
A functioning exchange of knowledge across organizational boundaries is one of the most important factors governing successful innovation processes. However, such a process should never be chaotic and uncoordinated, for example with ‘creativity’ being used as an excuse for sloppy work. The core elements of good innovation management include
- Consistent orientation towards customer benefits
- A systematic and continuous approach
- Willingness to obtain rapid customer feedback
- Diversity within the company and teams
- Diversität im Unternehmen und Teams
- An innovation-friendly corporate culture
- Management support and innovation budgets
INNOVATION AS THE RESULT OF COLLECTIVE INTELLIGENCE
We empower companies to set up innovation processes and integrate them in the company. Amongst other things, we provide very specific support to individual teams in the context of concrete pilot projects.
To the uninitiated, innovations often look like the result of a single, brilliant idea. In fact, innovations are usually the result of continuous innovation work, a holistic approach and a systematic procedure. This includes two important ‘basic building blocks’:
1. Innovation Methods and Processes
- Use of appropriate innovation methods and formats
- Interdisciplinary and hypothesis-based thinking and working
- Development of testable prototypes that can be quickly validated or discarded
- Consistent integration of internal and external perspectives, especially the customer perspective
2. Innovation Culture in Action
- Development and communication of an innovation strategy
- Targeted development of innovation and technological competence
- Strengthening a culture of innovation and tolerating mistakes
- Allowing alternative, interdisciplinary perspectives; establishing links with research facilities
- Management support and backing
- Identification and removal of internal company obstacles
As a consultancy for strategy and organizational development, cidpartners has an extensive network of innovation consultants, partners and experts from different disciplines at its disposal. We use this know-how to support our clients in designing innovation processes, building an innovation culture and developing concrete prototypes.