Creating Value through Values

Performance culture: cultural development in a globally operating listed chemical company. Development and enhancement of a culture in which economic success and integrity are interdependent.

CUSTOMER

Global exchange listed chemical group

SERVICES

Value Development
Cultural Development
Change Support

Value-Driven Action and a Performance Culture for Economic Success

A chemical company undergoing transition through strategic realignment, centralization measures and the appointment of a new CEO. In this context, it was necessary to establish new values and promote a culture of confident cooperation and integrity in both management and the entire organization as well as allowing debate to address contentious issues. In three years of intensive project work, a performance culture was established in which levels of cooperation improved and change was seen positively – both important prerequisites for successful change initiatives.

Services

Strategic consulting services and provision of support to decision makers in the conception of the cultural development process
Co-creative development of corporate values with volunteers and nominees from the upper management levels
Development and implementation of a comprehensive communication architecture
Development of support material, such as a values toolbox for production sites
Continuous feedback loops and further development of materials
Enablement of middle management to create opportunities for dialogue and to link the values to everyday reality or to reflect on them in everyday life
Development of training and cooperation formats to cultivate a ‘digital mindset’ throughout the company (e.g. feedback and facilitation training)
Setting up a global ‘Performance Culture Day’

Results

Promoting economic success through establishing a sustainable performance culture
Setting up the organisation for further change initiatives such as digitalization
Worldwide presentation of the topic of Performance Culture at all important events and in all production facilities
Improving efficiency and interaction through new cooperation and dialogue formats
Further development of the employer branding
Enhancement of cross-functional exchange

Success Factors

Co-creative development of corporate values in interactive formats
Making a tangible experience of the new culture through innovative cooperation and dialogue formats
Building a community that knows how to benefit from cooperation formats and identifies with the new culture
Ongoing communication and appointment of a Head of Performance Culture to raise visibility levels
Dependable cooperation with the customer, on site and over a period of years